Blogs are a great way to highlight your company or organization’s expertise and demonstrating that you are at the cusp of industry trends. They are also an essential element of most digital marketing strategies.
If you already publish blogs regularly, your off to a good start. However, search engine algorithms are continually evolving, and they consider elements like blog quality, readability, authority, and inbound and outbound linking.
In the fields of health, nutrition, food, wellbeing, and fitness, it is essential that your blogs are based on credible research and follow authority guidelines around health claims but are still easy to read by your primary audience. They also need to follow SEO guidelines so that your target audience can find your content.