Services

Blogs are a great way to highlight your company or organization’s expertise and demonstrating that you are at the cusp of industry trends. They are also an essential element of most digital marketing strategies.
If you already publish blogs regularly, your off to a good start. However, search engine algorithms are continually evolving, and they consider elements like blog quality, readability, authority, and inbound and outbound linking.
In the fields of health, nutrition, food, wellbeing, and fitness, it is essential that your blogs are based on credible research and follow authority guidelines around health claims but are still easy to read by your primary audience. They also need to follow SEO guidelines so that your target audience can find your content.

Our writers have a proven track record in the health and nutrition fields and several years of experience writing SEO-informed blogs for entrepreneurs, key opinion leaders, companies, and organizations.
You can choose to have us ghostwrite your content, or you can request that one of our team members be listed by name.

One of the primary purposes of content creation in the health and nutrition fields is to inform people about:
- Up-to-date healthcare guidelines
- The impact of lifestyle choices on health outcomes
- The most recent research on conditions and diseases
- Preventative care
- Disease and condition management
- How products and services you offer fit into health promotion, disease management, and disease prevention

Some of the ways to communicate this information are through:
- Long and short-form guides
- Articles
- Brochures
- E-Books
- Short courses
- Infographics

One of the most effective strategies to turn browsers and followers into real leads is by creating gated content.
Gated content requires people to fill out a form to access free, unique, high-value information.
Nourished content can create the gated content that makes the most sense for your business in whatever form you need.
Some popular selections include: 

White papers are authoritative, in-depth, and often persuasive reports about a specific topic of interest to or put forward by a company or organization.
Health and nutrition white papers must be backed by high-quality research and authority sources, and they must be written in a balanced and objective tone.

As part of a marketing strategy, white papers are an excellent way for your company to highlight your innovation, showcase your expertise, promote original research, and state your position on healthcare, nutrition, dietetics, clinician services, food products, or supplements, among others.
Some of the most common types of white papers you can showcase are: 
- Backgrounders: Provide information about a product, service, methodology, or health condition.
- Problem-solvers: Explore a health or nutrition problem and then describe what the research says about approaching the problem.
- Summarizers: You may want to summarize the research around a specific subject or provide a summary of a much larger document.
- Product and service comparisons: Compare and contrast the different features and benefits of products and services. You can choose to include your product to highlight what makes it stand out when compared to others, or you can highlight your knowledge by including only third-party products or services.

Your company can offer downloadable e-books to your audience to help you achieve two goals:
- Contribute to a marketing strategy: e-books generate leads, motivate participation, and highlight your expertise.
- Inform and educate your audience: E-books should contain original, high-value content for your users and clients.
For the marketing aspect of your e-book to an effective element of your marketing strategy, the content in the e-book must be high-quality and considered of value to your audience. 

Some e-books your company or organization could publish are:

Some professionals and organizations find that printed copy is still an essential element of their marketing strategy in the age of digital marketing.
Some examples include:
- Brochure copy
- Pamphlet copy
- Flier copy
- Care package copy
- Informational package copy
- Event program copy

Newsletters and EDMs use your company’s email databases to get your content and key messages into your audience’s and potential leads’ mailboxes. In both cases, they should effectively inspire recipients to open the email, read its contents, and click on to your website.

Writing newsletters and EDMs people want to read is not easy to do. In only a few minutes, you have to catch the recipients’ attention enough to make them want to open your email and see if it has information that will add value to their lives.

Newsletters can be an effective way to keep your potential leads coming back to your website, keeping your brand name at the top of their minds, and helping your audience stay informed about your products and services. 

Electronic Direct Mail, or EDM, uses your email database to promote a specific product, service, or event you are offering. They are vital tools that you can use in your campaigns, and they must use language and include information relevant to your target audience

Infographics are a useful visual tool that can graphically communicate critical information to your audience in a short amount of time.
Health infographics can focus on describing complex biological processes, communicating how to treat or manage different conditions, assist readers with making decisions, and share key data, among many others. 

Nutrition infographics can describe how different foods interact with the body, highlight essential nutrients or foods and their effects on your health, or summarize the effects of supplements. 

Since infographics are primarily visual tools to communicate key information, each word included in the infographic must be carefully selected and easily matched with an illustration or icon.

Are you building your health or nutrition website from the ground up? Do you need to refresh and renew your website’s copy? Nourished Writing can write compelling website copy for your health and nutrition business that reflects your brand’s tone and voice and highlights your value proposition. 

Your website’s copy goes hand-in-hand with your logo, layout, and color scheme to represent your brand. We take pride in the opportunity to write the copy that will be an essential part of your brand. 

Think tanks, companies, researchers, lobbyists, advocacy organizations, educational institutions, and politicians have an essential role in proposing and influencing health and healthcare policies and those that affect wellbeing.

Educational institutions and certification companies that teach and train people in nutrition, food, and health have the goal of transmitting essential information to their students.
Lesson plans are the tools that instructors and professors use to help achieve their students achieve learning objectives. Effective lesson plans should provide maps for teachers to help students reach those objectives, whether the courses take place online or in-person

Content creation is an essential part of digital marketing efforts. Still, most entrepreneurs and business leaders do not have the time or human resources to create and manage a strategy in-house.

Do you want to expand your business across borders?
Do you want your content to reach a wider audience?