Newsletters and EDMs use your company’s email databases to get your content and key messages into your audience’s and potential leads’ mailboxes. In both cases, they should effectively inspire recipients to open the email, read its contents, and click on to your website.
Writing newsletters and EDMs people want to read is not easy to do. In only a few minutes, you have to catch the recipients’ attention enough to make them want to open your email and see if it has information that will add value to their lives.
Newsletters can be an effective way to keep your potential leads coming back to your website, keeping your brand name at the top of their minds, and helping your audience stay informed about your products and services.
Electronic Direct Mail, or EDM, uses your email database to promote a specific product, service, or event you are offering. They are vital tools that you can use in your campaigns, and they must use language and include information relevant to your target audience.
Nourished Writing can write the copy for your company’s newsletter or EDM to keep your audience interested, boost your conversion rate, and generate more leads.